Resources

Books

Groundswell Winning in a World Transformed by Social Technologies by Charlene Li & Josh Bernoff

Advertising Media Planning by Jack Z. Sissors & Roger Barron

Advertising Media A to Z by Jim Surmanek

The Media Planning Handbook by Helen Katz

Media Web Sites

http://mediapost.com  -blogs, reps, resources

http://imediaconnection.com -information on digital media