sdt media Strategic Media and Connection Planning

Strategic Media and Connection Planning

“After securing a federal grant for our non-profit for media buying, hiring Shelly to guide us with our purchases was one of the best choices we made. Shelly was fiercely protective of our budget, careful to maximize our media buying dollars to the fullest extent. Waste -- is not in her vocabulary. Her command of her field is impressive.”

Top qualities: Good Value, Creative

Myra Burkes-Davis (Former NJ Sharing Network Client)

President and Chief Executive Officer at MBD Strategic Communications

Today's fragmented media environment requires an understanding of how to create connections with your customers and prospects across a variety of platforms.

We are passionate about multi-disciplinary media planning and believe that a good media manager takes into consideration a wide breadth of communications channels that can range from traditional media to digital media to social media and beyond.

We design media campaigns that optimize your communications throughout the sales cycle. The optimization process comes out of extensive research that determines the most effective channel mix based on consumer insights, marketing goals and designated budget. Research is derived from independent research firms such as comSCORE, Simmons, Nielsen, Arbitron, Alexa and TNS among others.